Marques Colston

I work with athletes, founders, and organizations navigating moments where the next decision matters more than the last result.

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Create Separation as you build, lead, and scale your vision

Athletes and Founders

Athletes in transition. Founders scaling through complexity.

Build clarity, alignment, and decision-making capacity through transition.

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Sports Organizations

College athletic departments, teams and emerging leagues

Navigate structural change, competitive pressure, and long-term sustainability.

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Athlete Development Leaders

Organizations developing business-ready athletes

Empower athletes with leadership, education, and life cycle programming.

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I’m Marques Colston

I’m a former professional athlete turned operator, investor, and strategic advisor.

I’ve spent the last 15+ years working inside high-pressure environments across sport, business, finance, and education, where performance, identity, and decision-making collide.

My work is grounded in lived experience, not theory — helping people and systems move from uncertainty to clarity.

Trusted by leaders, teams, and organizations across industries

From global brands to athletic departments to high-growth founders, I’ve supported leaders and organizations navigating their most pivotal moments — helping them make decisions with clarity and build systems that create sustainable high performance.

How I think about performance and progress

I write to interpret the moments when the old playbook no longer fits, but the next one isn’t obvious yet — whether that’s an athlete entering a new chapter, a founder scaling faster than certainty, or an organization adapting to structural change.

In those moments, the differentiator becomes clarity, alignment, and decision-making under pressure.

Separation Journal

Essays on clarity, transition, and decision-making through seasons of reinvention

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Program Playbook

Insights to support college sports operators navigating the new era of college sports

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Winning Portfolio

Operator-level perspective for investors and stakeholders in the sports asset class.

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Ways we work together

Thought Partnership

Application-only advisory for athletes and founders navigating high-stakes transitions and inflection points.

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Sports Advisory

Advisory for athletic departments, leagues, and teams, navigating competitive and financial complexity.

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Athlete Development

Programming, training, and workshops designed to develop athletes as leaders, decision-makers, and long-term assets.

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When clarity improves, everything else follows